Mapping Yammer Conversations
In February 2011 an organisation called Tomorrow at Work organised "The 2011 Worlds Biggest Green Drinks - 500 Little Ideas" event. The idea was to solicit 500 ideas around sustainability and social change through on-line conversations over a period of 10 days leading up to the celebratory physical event held in Melbourne Australia.
The on-line conversation and idea solicitation was hosted by Social Software platform Yammer. Optimice undertook to map the conversational connections on a daily basis as ideas and innovations evolved.