Industry: Global Media Data: Alliances 2006 (Factiva)
Treatment: Nodes sized by degree centrality (number of links). Size of links represents the number of separate alliance instances. Colours represent principal media sector
Commentary: By 2006 the market has become much more interconnected, with many new players from the technology sectors. Microsoft sustains its central role, Apple has become more prominent. New media companies like Yahoo!, Google and e-bay are becoming more prominent. Time Warner has created new or stronger relationships with Microsoft, Google and CBS. AT&T has become less central, with the telecommunications companies now becoming more peripheral.