The method underlying the development of the Partnership Scorecard™ is Value Network Analysis (VNA). This business modelling method creates a value network map:
The map identifies the key roles which exist within your partnership arrangement and then maps both the tangible and intangible value flows between them.
- Tangible flows typically represent the "contracted" deliverables between the roles.
- The intangibles are the complementary value adding elements that are not strictly contracted, but without them the partnership would struggle.
Examples of intangibles may be early advice on emerging situations, informal business intelligence, referrals or recommendations and the like. The maps are developed in a workshop setting with representatives of each of the identified roles present.
The resulting value network map is completed by ensuring that all participants are comfortable with the meaning and accountabilities represented by each value flow. The criticality of each value deliverable along with its perceived cost or risk to deliver as well as an assessment of current performance can identify "quick wins" where performance gaps exist and the perceived cost/risk of delivery is low.
The Partnership Scorecard™ is developed from the VNA maps.
- Each value flow will have a value creator and receiver associated with it.
- Each role therefore will have a number of value deliverables that it is responsible for creating and similarly, value deliverables that it will be assessing.
Once established, the Partnership Scorecard™ becomes a measurement and monitoring vehicle for the partnership. At periodic levels each identified role will be surveyed for an assessment of the value flows it is receiving. These periodic assessments are then used to highlight emerging issues in the partnership and specifically where they exist so that corrective action can be taken.