Social Network Analysis - Online Practitioner Course

Delivered by Optimice / ONA Surveys in collaboration with Patti Anklam and Marc Smith.

Optimising and managing your business relationships can both be pervasive and directly impact your bottom line. The ability of your staff to build effective and productive interactions both inside and outside your organization is a key challenge. While mature methods and tools have been available for analysing production processes, the same cannot be said for businesses that rely on people interactions.

Social (Organisational) Network Analysis will assist practitioners:

  • Align employee relationships to business strategy.

  • Make faster and better decisions from a ‘hard’ evidence-based approach to a traditionally ‘soft’ area.

  • Identify key influencers which will make your next major organisational change project successful

  • Map and monitor what’s happening in Social Media in and around your organisation.

Course Overview

The course blends self-paced elearning with three instructor-led 2 hour modules. It runs over 5 weeks:

The course if offered in different timezones (Americas, Europe and Asia-Pacific) but is not restricted to participants from these regions.

Also included in the US$1599 course fee is:

  • 1 year access to the elearning module
  • 1 year 'commercial' access to ONA Surveys - normally costs US$ 749
  • 1 copy of the book 'Analysing Social Media Networks with NodeXL - RRP US$ 44.95
  • Toll-free dialup number for attending virtual modules

What are people saying?

"...I just presented the network maps to our board. Suffice to say that they were really impressed with how much insight we got from it." - Chief Sustainability Officer

"...this is like moving from 2D to 3D." - Defence Force Senior Executive

“ …we knew there were issues, but seeing them highlighted as starkly as this really brings the issue into focus for us.” – Health Executive

“…this is the most powerful approach I have seen which gave me the evidence I needed about how we actually work together.” – Transport Utility Senior Manager

“ …it was good to find out who the quiet achievers are in our network that people really rely on for advice.” – CEO, Multi-national company

“….we finally have some evidence to demonstrate that our communities of practice programme is improving collaboration across the organisation.” – Government Regulatory Authority

“….this helps our succession planning….we now know what relationships we need to cover, for staff that are moving on.” – Client Relationship Manager

Who Should Attend the Social Network Analysis Course?

This course will be of value to anyone with responsibility for business interactions, or individuals who want to understand their own networking patterns. Participants might have roles in:

  • Business Improvement / Strategic Planning
  • Organisational Learning and Development / Knowledge Management
  • Human Resource Management / Communication Management
  • Social Media / Marketing


Expert Instructors

Your course instructors are all experts in the field of Social Network Analysis:

Cai Kjaer and Laurence Lock Lee are leading social network analysis experts located in Sydney, Australia and have completed more than 50 social network analysis projects for commercial clients internationally. They have a strong focus on making network analysis simple and impactful and have published widely. Cai and Laurence are partners in the Australian consulting company Optimice and are the key people behind the leading tool for collecting data for social network analysis projects – ONA Surveys.

For more information about Cai, Laurence and Optimice please visit

Patti Anklam is an US-based independent consultant with expertise in collaboration practices, social network analysis, value network analysis, and knowledge management systems strategy and architecture. Patti has experience and expertise that encompasses people, process, and technology and likes to work with organizations who are adopting collaborative processes and networked approaches in both the business and nonprofit sectors.

For more information about Patti please visit

Marc Smith is a sociologist specializing in the social organisation of online communities and computer mediated interaction. He founded and managed the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Marc leads the Connected Action consulting group and lives and works in Silicon Valley, California. He is a co-founder of the Social Media Research Foundation, which is dedicated to Open Tools, Open Data, and Open Scholarship related to social media.

For more information about Marc please visit For more information about NodeXL please visit


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